Meet Raj Krishnani – Creator of Save the Tiger Facebook Page
Photo: Bhushan Pandya/Sanctuary PhotoLibrary.
Leave Me Alone Campaign Partner
Before I started the ‘Save the Tiger’ page on Facebook, I often asked people what they thought of when I said “tigers”.
I got responses ranging from “beautiful” to “ferocious” to “predator” but rarely did anyone say “endangered” or “a species that was in need of protection”.
I have always been obsessed with tigers. The urge to know and learn more about them has been constant. When I first went on Facebook five years ago, I was thrilled to see 20 to 30 pages on my favourite cat, but soon realized that there were no updates on them for months, often just blank pages with no images. There was no authentic, accurate, updated page with the latest information on conservation efforts. So I wondered, why wait for someone else to start a page? – I would do it myself. The ‘Save the Tiger’ Facebook page started off with just 10 ‘likes’ from friends and family and today it has a whopping 2.7 million ‘likes’ and a reach of over 1.8 billion.
It is not the numbers that excite me – my objective then and now is to create awareness. The numbers are just an affirmation that I am going in the right direction and that people love and want to protect the tiger.
I am delighted that Sanctuary Asia has chosen to be an active partner in the new campaign ‘Leave Me Alone’. Sanctuary is my soul partner when it comes to defending the tiger. I have always believed that even a small effort like sharing a post makes a difference because you never know who might be spurred into action by it. I have received hundreds of messages from people who say they are motivated by my page and are now in tiger reserves, with ‘mud on their boots’.
There are so many people who know nothing beyond a tiger in the zoo or circus. People have to realise the importance of the tiger in our forests and why it is key to human survival. This is where awareness comes in. That’s why even from your desktops, laptops, or even while conversing with your friends and relatives you can educate them about tigers.
To deal with an issue it is important to know the cause of its destruction. Only then can we find solutions. When the people of a nation realize the importance of a particular problem, they roar together. That way, we can make sure that we are involving millions of supporters, and bringing pressure from all those millions on the authorities who are actually appointed to protect tigers. The government will have to wake up and get more serious. The tiger is our national animal, our pride, and we do not want to lose it to poaching and habitat loss. If God has given us the ability to destroy, he has also given us the power to protect. And we must and will protect what we love.
You can view Raj Krishnani's Facebook page here https://www.facebook.com/savethetigerindia.